In a bid to offer customers better value, Perfectly Clear has launched its Lemon & Lime, Strawberry and Summer Fruits flavours in multipacks of four.

The 4x500ml packs of the sugar-free flavoured spring water is available to convenience retailers now, RRP £1.99 – £2.49.

The brand is also planning to revamp its labels and launch new flavours.

Maurice Newton, sales and marketing director at CBL Drinks, said a survey carried out by the brand revealed that 80% of shoppers are worried about the sugar content in their drinks.

“The new multipack format will provide an easy and convenience way for consumers to buy the product in bulk,” he added.