Oasis is squeezing more from the soft drinks market by launching two new fruity products.
The juice drink sector is growing 11.1% year on year in indies and symbols
Pineapple Rush has been launched to tap into the popularity of tropical flavours and appeal to teens and young adults. It comes in both plain and £1 price-marked packs.
The supplier has also burst into the water enhancer market with Oasis Mighty Drops.
Available to selected retailers from mid-May, the 56ml packs of super-concentrated squash are available in Mixed Berry, Mango and Raspberry Lemonade, RRP £2.49.
The portable pack can be added to water on-the-go to create a juice drink. The product will roll out fully next year.
It follows Robinsons Squash’d and Vimto Squeezy, both of which are currently only available to the multiples.
To drive further growth, Oasis has kicked off a brand campaign, including a TV ad that takes a light-hearted look at overnight celebrity culture, and aims to engage with teen consumers to
boost sales across the brand’s entire range.