Nisa’s Big Night In (BNI) promotion is designed for retailers to make the most of sales opportunities during colder months.
Running until 21 October, offers will be available on a range of BNI products, including selected Jacob’s Creek 75cl wines at £5.99, Doritos and Pringles at £1, a range of 2l soft drinks at £1.50, and half price confectionery sharing bags.
The campaign will be supported by themed PoS to create in-store theatre.
Philippe Rondepierre, head of marketing at Nisa, said: “With many BNI purchases being made on impulse, convenience stores are ideally placed to cater for this event and any last minute plans.”
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