Nisa is continuing its effort to capitalise on sports events this summer with the Summer of Football campaign that started last month, and a new campaign focusing on Wimbledon starting next month 

The company has prepared PoS material for both the football and tennis seasons and will be running many promotions.

Some of the deals Nisa is supporting retailers include 15 pack Coke, Diet Coke and Coke Zero for £5, a selection of Maynards Bassetts share bags going at £1, Doritos in 150g formats for £1 and Doritos in 350g format for £1.

There will be other various deals on a selection of beers and ciders too.

Some other offers which will be available when the Wimbledon promotion starts which will offer Pimms No 1 70cl for £10.99, Schweppes Lemonade and Diet Lemonade 2ltr for £1, I Heart Prosecco 75cl for £7.49 and Robinsons Fruit and Barley 1ltr for £1.

Nisa’s head of marketing Philippe Rondepierre said: “With 86 per cent of shoppers planning on watching the World Cup at home, easy food, beers, ciders, soft drinks and snacks are going to be in high demand and our retailers can really use this opportunity to tempt shoppers into their stores and drive sales.