Martini is targeting the 25 to 34-year-old market with a new campaign.

Starting with a short film, titled Begin Desire, the campaign highlights the brand’s Italian roots.

Sandy Mayo, senior global category director at Martini, said: “Our new film combines the heritage of Martini with contemporary culture, but in a quintessentially Italian way.”

The film is part of a campaign being broadcast across Europe this month. Click here to watch the clip.