Blossom Hill is launching a fresh look across its wine portfolio, backed by a £2.1m ad campaign.

The project will invite consumers to enter ‘The Wonderful World of Blossom Hill’ and explore the range of wines.

Kevin Chinn, marketing director at Blossom Hill supplier Percy Fox & Co said: “In addition, the planned support package will include above-the-line activity to showcase the extensive range of delicious wines in our portfolio and make the range much clearer for consumers to shop.”

Blossom Hill is the UK’s most loved wine brand, with over 10 million drinkers.