Pernod Ricard is showing retailers some love with a six-month-long on-pack promotion for Jacob’s Creek.
The Jacob’s creek promotion is giving shoppers the chance to win a trip to the Australian Tennis Open in 2017, and meet world number one men’s singles tennis player, Novak Djokovic.
The winner will also experience an evening at the Jacob’s Creek Vineyard and will receive one of 500 iPad minis that are also up for grabs.
Shoppers can enter the competition by logging onto the brand’s website and entering a code found on the inside of bottle neck tags. They will find out instantly if they’ve won an iPad mini and be entered into a draw for the tennis trip.
Toni Ingram, wine & champagne head of marketing at Pernod Ricard, said: “We are confident it will attract shoppers in the summer and are anticipating strong interest from the public to win this trip.”