The launch taps into the growing demand of US Malbec wine, which is growing at 19% year on year, and now has an estimated value of £244.5m.

It follows on from the recent launches of Summer Berries Pink Gin and of ProsEcho Falls and will be sold at an RRP of £6, with listings in Bestway, Landmark Group and Today’s.

David White, marketing director at Accolade Wines, said: “Malbec is seeing continued strong growth in the UK and is attracting new shoppers to the red wine category. Echo Falls is perfectly placed to drive further category growth and consumer interest in Malbec, as it is a brand of mass scale and popularity, which gives consumers the confidence to try a new style of wine.’’