Molson Coors is giving away half a million free Carling pint glasses to shoppers in the UK.

Running until August 31, the offer is one of the biggest ever glassware giveaways from a beer brand in the UK.

There will also be 20,000 Carling glasses available for customers through ‘winning moments’, where shoppers are able to tear off a shelf barker at the point of purchase and then enter the competition online.

Carling brand director Jim Shearer said: “This activity will run in participating retailers during the busy summer trading period, supporting our customers with added value activity and helping them to create greater interest in the beer aisle.”