Magners is giving away £1,000 a day to consumers between now and June 1 with an instant-win promotion.

It focuses on the brand’s ‘Now is a Good Time’ marketing campaign and gives people the chance to enter the competition by texting.

Ed Shoebridge, head of customer marketing at Magners, said: “With a winner a day across the UK, the promotion will be maximised at a local level through a multi-channel, tailored communications campaign to ensure the whole country is looking for a winning pack.”

Backed with a marketing and PR drive targeting Magners’ key demographic of ‘sociable 20- to 30-year-olds, the promotion is also running on Facebook, Instagram and Twitter.