Magners Cider has unveiled a fresh new look and bottle size for its berry-flavoured variant.

Previously Magners Berry, the new-look ‘Orchard Berries’, ABV 4%, comes in a new 500ml bottle design that allows it to stand out on-shelf. Inside, nothing’s changed, with the blend of pear cider and red berries as refreshing as ever.

“Since launching the flavour in 2012, the flavoured cider market has grown hugely in the UK and customer needs have changed,” says Ed Shoebridge, head of customer marketing at C&C Group.

Flavoured cider continues to perform ahead of other ciders, and is now worth more than a quarter of a billion to the off-trade, up by 64% on the last year.