A new low calorie prosecco set to be rolled out to the convenience sector next year has already caught the eye of several retailers keen to capitalise on the trend.
Skinny Prosecco can now be ordered by independent retailers directly from Thomson & Scott with plans for it to be rolled out to wholesale next year.
It follows its successful launch in Selfridges this year – completely selling out in the first week.
Kay Patel, of Global Food & Wine in East London, said: “As soon as I heard about it I wanted it. It’s something niche and I’d certainly like to trial it.”
With an RRP of £17.99 a bottle, Mr Patel said it sits mid-range in terms of price.
Clive Birkby, of Maesycwmmer Store in Caerphilly, south Wales, who sells about five bottles of prosecco a week, is also keen to trial the low calorie version.
“You’ve got to stock new things and see,” he said.
Vim Odedra, owner of three Nisa stores across the south east, said he would also be interested in trialling the product in his more affluent stores.
Thomson & Scott said Skinny Prosecco contains 67 calories per glass compared with 80 calories in a standard glass of prosecco.
Some sparkling wine can contain up to five teaspoons of sugar per bottle, whereas, this holds the equivalent of about one and a half teaspoons of sugar per bottle. It is also organic and vegan.
Amanda Thomson, founder, said: “There’s been massive demand from consumers to see it available more widely.
“We’ve created a whole new category here for people who are keen to reduce their sugar intake without sacrificing quality.”