Landmark Wholesale is encouraging its retailers to invest and stock up on popular cider brands before the summer rush.

Jon Burton, senior trading controller at Landmark, said during the summer, cider is a huge impulse sales opportunity for retailers.

“Cider performs extremely well during summer thanks to impulse sales, with customers heading to their nearest convenience store for summer events such as barbecues and picnics,” he said.

This summer, deals on cider brands including White Storm and Eridge Vale bottles are available in Landmark depots from 25 June in England and Wales.

Read more: Discover the best selling bottled ciders for your store