Halewood International has announced a partnership between Lambrini and Bauer Media’s Heat magazine.

As well as several competitions for fans within Heatworld.com, packs of Lambrini will give consumers a chance to win a free copy of Heat magazine.

Running until February 2015, the campaign will feature across all of Heat’s platforms, including TV, radio, digital, social media and the magazine itself – reaching more than 1.7 million people.

“The partnership with Heat will position Lambrini as the leading drinks brand to enjoy a great Saturday night in with the girls,” said Michelle Raworth, brand manager for Lambrini at Halewood International.