Lambrini launches four fruity RTD varieties
The cans have an RRP of £1.50 and are on sale now
Halewood Artisanal Spirits has announced the launch of its first Lambrini ready-to-drink (RTD) cans, available in four fruit flavours – Mango, Strawberry, Cherry and Rhubarb.
The new additions to the Lambrini line-up have been created in response to growing consumer demand for convenience in the alcohol category, while also tapping into trends for low-calorie, low-ABV spritz-style drinks.
Graeme Sharp, brand manager for Lambrini, said as we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key.
“Our new range of RTD Lambrini cans are perfect for tapping into this opportunity. With a 4% ABV, 99 calories and an RRP of £1.50 per can, they’re also a great option for those who are looking for low-alcohol and low-calorie options at a great price.
“From the reaction that we’ve had from shoppers both for the return of our Cherry and Strawberry flavours and the launch of Mango and Rhubarb & Ginger flavours towards the end of last year, we’re confident that this new RTD range will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient alternatives to prosecco and fruity wines at an accessible price-point”.
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