Lambrini is teaming up with Cheeky Bingo to offer consumers a jackpot of £10,000 per month.
The on-pack offer will run on 1.3million bottles in total, across Lambrini Original 1.5l, and 75cl Lambrini Original, Cherry, Peach and Rosé variants
Supplier Halewood International is offering prizes for the online bingo provider across a range of Lambrini flavours.
The promotion reflects a significant audience overlap for both the Lambrini and Cheeky Bingo brands, in appealing to a 21 to 34-year-old female demographic.
Lambrini brand manager Lorna Tweed said: “The Cheeky Bingo on-pack offer will engage with Lambrini fans by offering them a chance to win a guaranteed £10,000 every month.”
CheekyBingo.com will also do a Lambrini-branded site takeover, with ‘chat games’ to win free bottles of Lambrini.