Kingstone Press has launched its range of apple ciders in a new convenient shrink-wrapped can format.
The consumer friendly packs contain 440ml cans, which are shrink wrapped in fours and 12s, providing ease of use for consumers and retailers, as well as offering great value for money.
“Worth £306m, the canned cider market is an increasingly important category for us,” comments Glen Friel, sales and marketing director at Kingstone Press. “It is overtaking glass to become the number one cider format.”
The new can pack from Kingstone Press enables retailers to offer a ‘proper’ cider to customers in a popular format and at an everyday low price point, while also affording good profit margins.
An exclusive-to-convenience shrink-wrapped 15-pack is also available in Booker.