Johnnie Walker marks 200th anniversary with limited-edition bottles
The new bottles are aimed at the gifts market
Johnnie Walker has unveiled three new limited-edition bottles to celebrate its 200th anniversary.
The limited-edition bottles will be available across Red Label, Black Label and Gold Label Reserve varieties, with RRPs of £23.99-48.49.
While Black Label will available from all major wholesalers, Red Label will be available to convenience retailers from Spar, Booker and Costco, and Gold Label Reserve will be available to purchase from Costco.
The redesign will feature block-colours, with the original labels replaced with an opaque wrap.
Ali Reynolds, Johnnie Walker’s Great Britain brand ambassador, said: “These limited-edition bottles give a bold new look to our most iconic whiskies, and celebrate Johnnie Walker as we mark this 200-year milestone.
“This new design is sure to stand-out on shelf, and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifts.”
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