Spirits fixtures are being spiced up this winter as Jägermeister brings back its Spice flavour in its first permanent addition to the range.

Originally launched for Christmas 2014, Spice is backed by a marketing campaign, including outdoor advertising, and social media and sampling activity.

Jägermeister Spice is available through wholesalers such as Booker, Global Foods, Interbev and Matthew Clark

Nicole Goodwin, marketing director for Mast-Jägermeister, said Jägermeister Spice taps into the trend for consumers seeking out new ways to enjoy premium spirits.

“We saw more than a quarter of the limited-edition Jägermeister Spice stock sell through within a 12-week period and we’re expecting even better results in the run up to the key Christmas period,” she added.

Meanwhile, Jägermeister will be back on TV in a new advert, which forms part of a £2.7m ‘craft the moment’ campaign for the brand.

The brand predicts the advert will reach 66% of 18-34 year old men. The campaign marks Mast- Jägermeister’s biggest ever investment over a nine-week campaign, with six weeks of TV advertising supported by outdoor ads, and PR and social media activity.