Hooper’s has launched a new flavour to complement its range of British beverages. Raspberry & Nettle is the latest variant, a sparkling alcoholic brew made with real fruit juice.
Designed for summer drinking, the 4% ABV beverage is available now in 500ml bottles that carry the Hooper’s design, and sits alongside the existing range that includes Strawberry & Elderflower, Ginger and Cloudy Lemonade.
The launch comes after a year of success for the brand, which is currently experiencing volume growth of 245% year on year in the off-trade, and will be supported by in-store promotions and PoS.
Supplier Global Brands is also planning a digital campaign and social media activity to engage consumers, focusing on ‘great British experiences’ ranging from afternoons in a country beer garden to leisurely picnics and barbecues at home.