Westons Cider expands its Henry Westons range
Cloudy Vintage, Vintage Rosé and Organic Cider join Henry Westons range
Westons Cider is expanding its Henry Westons brand with three new premium varieties, amid a challenging time for mainstream cider in the off-trade channel.
These will include a Cloudy Vintage, Vintage Rosé and Organic Cider. All three come with an RRP of £2.19 each and are available in 500ml glass bottles.
The supplier says new coloured labels and new cardboard trays with colour cues will increase stand-out on shelf.
With craft cider growing at 9.4% against the decline in mainstream varieties at 9.7%, Sally McKinnon, head of marketing at Westons Cider, said premiumisation has played a big part in fuelling the growth in the brand.
Westons’ Vintage variety is growing at 8.2%, and as value continues to outstrip volume sales, expectations are that more shoppers will trade up to the brand from mainstream offerings.
She added: “The launch of these varieties will enable us to introduce Henry Westons to new shoppers who are currently buying into three sub-categories of cider: cloudy, rosé and organic.
“We know that line extensions drive incremental sales for the Henry Westons brand and, by welcoming in these new shoppers, the lines will propel further growth.”
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