Heineken has launched the first stage of its ‘Open Your City’ campaign with a six-month partnership with Metro called ‘London Unlocked’.

The campaign is enticing London audiences to get out and explore the events and locations the capital has to offer, including secret gigs and ‘urban art fairs’.

It will feature TV, national outdoor and press advertising, as well as a limited edition bottle.

Heineken marketing director Jacco van der Linden said: “Our ambition with our ‘Open Your City’ campaign is to unlock London for our ‘Men of the World’ through premium experiences.”

You can read the Metro article here.