Ahead of new Bond film Spectre hitting cinemas on October 26, Heineken has unveiled a new TV ad starring James Bond himself, Daniel Craig.

The ad is being shown on TV and in cinemas, as well as being promoted on the brand’s social media channels. The brand has also launched an on-pack promotion, which is giving customers the chance to access exclusive James Bond content by scanning the Heineken logo.

Heineken is also planning to take a selfie from a satellite in orbit 600km above the Earth in November. The activity will form part of a digital campaign.