Scotch whisky brand Grant’s is running a sport-themed £1m marketing campaign for 2014, called ‘Stand Together’.

It includes football legends Sir Geoff Hurst, Gordon Banks and Archie Gemmil, who are sharing their experiences and insight with the younger generation on YouTube.

Grant’s is also partnering with The Daily Telegraph for the ‘Sporting Inspiration Series’ involving former cricketer Mark Ramprakash and athlete Colin Jackson.

Oliver Dickson, senior brand manager for Grant’s at First Drinks, said: “We are committed to building Grant’s whisky and this is reflected in the brand’s performance which is growing ahead of the category, up an impressive 23% year on year.”

Grant’s whisky has seen a 23% year-on-year growth.