Retailers across the country are reporting increased summer sales thanks to the positive
performance of the England football team in the knock-out stage of the FIFA World Cup.
Raj Bathia, from the Battersea General Store in London, said: “The weather and World Cup together definitely made a big improvement in sales. We’ve seen a 15% increase in sales of snacks, soft drinks and alcohol, with beers, wines and prosecco doing the best – and since England won, a lot of champagne as well.”
Meanwhile, Nicola Ransome, of Welton’s in Leicestershire, saw a similar performance: “People are buzzing because of the World Cup and the weather, so business is really good. Alcohol sales are massively up, about 15% more than last year’s.”
Read more: How can the World Cup boost retailer profits?