Eric Cantona is back as the face of Kronenbourg 1664 in a new ‘Alsace-tians’ campaign that includes digital and social media activity.

The ad sees the former footballer driving around the French region of Alsace with some canine companions helping the locals out when they need them most.

The campaign will also see Cantona appearing on new limited-edition packaging, which is available to convenience retailers from this week.

Visit our month of summer feature for more advice, tips and products to boost your sales this summer!