E&J Brandy is running a price-marked pack promotion on its 35cl brandy.

It is specifically designed for the independent sector and the bottles feature a RRP bottle price of £8.49. Last year the same promotion resulted in a 56% uplift in sales. 

James Taylor, associate marketing manager for E&J Brandy, said: “We enjoyed great success with this promotion last year and are committed to offering independents a trusted way to offer value to their customers – while at the same time driving profit for the channel through increased rate of sale.”

E&J Brandy’s mid-sized 35cl format launched in 2011 in response to consumer demand for more choice in spirits formats.