E&J Gallo has unveiled details of its new products and campaigns for its Gallo Family Vineyards, Barefoot, New Amsterdam Vodka and premium wine brands.
Gallo Family Vineyards is extending its Spritz range with a third flavour, Peach & Nectarine, available to retailers from May, RRP £4.99.
The brand will be supported by a digital campaign targeting six million people and a PR campaign that is expected to reach five million. The brand will also sample its products to 300,000 consumers at festivals, events and high streets.
Barefoot Wine & Bubbly is aiming to build on the 25% growth it saw last year by partnering with more community and charity events, supporting LGBT events and returning its Beach Rescue Project for its eighth year, where the brand helps clean up Britain’s beaches.
The brand has just launched Barefoot Chardonnay and Malbec, which are available to stock now.
Following its launch in a 1l bottle in December, New Amsterdam Vodka will extend its range with a 35cl bottle in June, RRP £9.99, offering a point of difference for convenience retailers.
The brand will be supported by a campaign that includes three bursts of digital, social media and sampling activity. The campaign will take place from April to May, July to August and November to December.
E&J Gallo will also continue to drive sales of its premium wine brands Dark Horse and Apothic Red with sampling activity. Dark Horse is extending its range with Sauvignon Blanc and Merlot, RRP £8.99, later this year.