As customers increasingly look for premium products and gift options at Christmas, Diageo has unveiled its gift packs from its luxury Diageo Reserve brands.

Haig Club has launched a limited-edition bottle for Christmas, RRP £45, along with a new miniature 5cl bottle for stocking fillers, RRP £4.50.

Premium vodka brand Cîroc has launched gift packs for its Blue Stone, Pineapple and Red Berry varieties, RRP £39.45. They are also available in miniature 20cl or 5cl formats, RRP £14.55 or £4 respectively.

For gin lovers, Tanqueray No. Ten has a gift box for its 70cl format, RRP £33.

Finally, Johnnie Walker Blue Label has unveiled a 20cl limited-edition gift pack to provide a lower price for consumers to try, RRP £49.

Nick Temperley, head of Diageo Reserve, said Christmas is an opportunity for customers to try new brands and experiment with alternative drinks.

“The premium and luxury sector is now accessible to everyone through multiple prices and size formats and with demand at an all-time high, premiumisation is very much alive,” he added.