Halewood Wines & Spirits has redesigned the bottles across its premium rum brand, Dead Man’s Fingers.

The new bottle shape is taller and features a side indentation with embossing, making it easier to pour and hold.

The new design will roll out across the brand’s range of rums, including Spiced, Coffee and Coconut flavours. Bottled at 37.5% ABV, they all are available in a 70cl format with an RRP of £22.

Lucy Cottrell, brand manager for Dead Man’s Fingers at Halewood Wines & Spirits, said: “Packaging is an important consideration for millennial consumers and hugely influential in their purchasing decision.

"Our branding has already enabled us to rise above some of our largest competitors in the channel and our new bottle intends to take this one step further.”

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