Westons Cider is creating impulse kits to support independent retailers by driving awareness and growing sales of traditional premium ciders.

The kits are part of a £3.5m investment in the brand, with the aim of increasing the visibility of the Westons portfolio in depots and educating consumers about craft ciders.

They include posters, window stickers, shelf-barkers and free-standing display units, available now. 

Go to www.westons-cider.co.uk for more details.