Costcutter is encouraging retailers to capitalise in the beer and cider market through its new deal with premium craft ales distributor EeBria Trade.

The deal will offer retailers access to over 80 craft breweries, enabling them to buy hundreds of products online, all collected and delivered directly from local breweries to store.

The symbol group has also launched a guide to give retailers data on the bestsellers.

Rachael Grist, category manager at Costcutter, said with the craft beer category worth over £150m and with average price per litre at £4.46 – almost double that of the beer market as a whole – it presents retailers with an opportunity to increase premium sales.

She added: “Our guide is tailored to each of our individual store owner locations, showing which brands will attract the most shopper interest and basket spend. It also highlights the most popular national beer and cider brands, again, tailored to each region.”

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