Concha y Toro has introduced a new range of flavoured wines aimed at younger consumers of spirits, premium ciders and beer.
Jacked comes in two flavours, Sauvignon Blanc with Ginger and Rosé with Lychee, in 50cl bottles, RRP £5.
The launch is aimed to tap into the growing demand for flavoured wines – a category growing at 6.5% year on year.
Despite this growth, Clare Griffiths, commercial director at Concha y Toro, said younger adults are often intimidated by the wine fixture.
Concha y Toro’s range aims to simplify this with a label indicating that the wine can be paired ‘any way you want’.
Preety Johl, senior customer marketing manager at Concha y Toro, said: “Jacked’s flavours appeal to younger adults, while its 50cl format will suit many people who are reluctant to open a whole 75cl. The label design with its ‘tear away’ also helps it stand out on shelves.”