Codorniu has announced a new global ad campaign.

Carrying the tagline, “We are not champagne, we are Codorníu”, the campaign is expected to reach more than 3.5 million customers. The advert is airing throughout this month in cinemas nationwide and will be supported with sampling in five London-based Picturehouse cinemas.

Javier Pagés, Codorníu CEO, said: “This campaign marks a new strategic direction for the Codorníu brand. The aim of our new global advertising campaign is to show that Codorníu is much more than a cava brand.

“We don’t want to compare ourselves with champagne but to highlight our brand’s heritage, personality and quality.”