This summer will see a fresh push for the Somersby cider brand, as maker Carlsberg invests £7m in a season-long ad campaign.

Including TV, digital, social, and radio advertising, the campaign introduces the fictional eccentric Lord Somersby arriving in the UK for the first time.

Somersby Original can - lo resIt is supported in-store by PoS encouraging customers to try the Somersby range and promotes opportunities to win festival tickets.

Between June and August a radio campaign will begin on Absolute and Kerrang radio, which is expected to reach 5 million listeners.

Somersby Apple Burst, Somersby Cranberry and Somersby Blackberry are now available in 330ml and 500ml formats. Somersby Original comes in a 440ml can format.