Carlsberg is running an on-pack promotion that offers customers the chance to win prizes everyday throughout December.

The campaign is set to reach 1.6 billion UK customers through digital advertising and more than 150,000 promotional packs. The prizes include Barclays Premier League tickets and branded gifts. A new prize will be unlocked every day.

Dharmesh Rana, senior brand manager for Carlsberg, said: “This is a truly innovative campaign that will reach a significant number of consumers during the festive season.”

Ads are featuring on the Sky Sports homepage, the Mail Online sport web page, as well as other key football sites.