Budweiser launches Stella Artois Alcohol Free and Budweiser Zero
The alcohol-free beer and cider category has grown 147% since 2015 and is now worth £77.4m a year
Budweiser Brewing Group UK & Ireland has launched two new alcohol-free beers, Budweiser Zero and Stella Artois Alcohol Free, to its range, available to independent retailers now.
Budweiser Zero is available in a four-pack, with an RRP of £3. It contains 46 calories and zero sugar, and comes in a can format.
Stella Artois Alcohol Free contains 60 calories per bottle, is also available in a four-pack with an RRP of £3.50.
It follows the launch of Stella Artois Gluten Free back in 2018, with the supplier stating that consumers spent an extra £19.7m on the brand last year.
The new low and-no-alcohol lines tap into the booming alcohol-free beer and cider category, which has grown 147% since 2015, and is now worth £77.4m a year.
The supplier said: “The launch of Budweiser Zero and Stella Artois Alcohol Free enables retailers to tap into this market and provide consumers with alcohol-free options for their favourite beers that do not compromise on taste or quality.”
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