Aussie winemakers Brown Brothers are launching the ‘18 Eighty Nine’ range, targeting consumers aged 22-44.

The range has two varietals (grape types) – the 2013 18 Eighty Nine Sauvignon Blanc and the 2013 18 Eighty Nine Cabernet Sauvignon.

The bottles have eye-catching labels with a vintage look and feel, designed to reflect the relaxed ethos of the brand.

Emma Clark, UK brand manager for Brown Brothers, said: “The ethos behind the range is all about enjoying and sharing wine with friends.

“We feel that the range labels really reflect this sentiment in their design and overall feel, so are confident that this wine range will catch the eye and appeal directly to our target consumers.”