Brand Snapshot: Upgrade your soft drinks
Upgrade your soft drinks category with new promotions from Britvic and LRS
Upbeat’s new range of fruit spring waters are enriched with vitamins and protein, aimed at the growing consumer demand for functional drinks.
Popchips’ new flavour combination, Cheddar & Jalapeño, contains 95 calories per serving and is available in an 85g sharing bag with an RRP of £1.99.
Mondelez is inviting Cadbury fans to create their own dream chocolate bar online, which will be supported by a TV and social media campaign.
Hi-Spirits’ King of Soho Variorum Gin is a berry edition of its original London Dry variant, comprising of strawberry, juniper and citrus flavours.
Lucozade Ribena Suntory’s competition offers retailers a chance to win £5,000 every week for the next 12 weeks by entering details on the shrink wrap online.
GlaxoSmithKline is introducing a 125ml £1 pricemarked pack of oral hygiene brand Aquafresh, which will be available from August.
Robinsons, by Britvic, is the official soft drink sponsor for Wimbledon and will be supported by a £1m campaign, including sampling and social media.
Concha y Toro has renewed Casillero del Diablo’s sponsorship of Sky Cinema and movies across Sky’s partner channels, with year-round exposure on TV.
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