Healthy indulgence 

Mondelez’s Cadbury Dairy Milk will be available with 30% less sugar next year, offering consumers more choice and helping manage their sugar intake.



Touting tickets 

SHS Group’s campaign for WKD includes competitions utilising caps from bottles bought in the off-trade, giving shoppers a chance to win £12k in Ticketmaster vouchers. 

Fresh fruits

PepsiCo has added two new flavours to its Tropicana portfolio: Watermelon, Apple & Raspberry and Mixed Berries, available in 300ml formats.



Child’s play  

Part of a £1.3m investment, Haribo Supermix is heading back on TV, showcasing its new Supermix as part of the brand’s ‘Kids’ Voices’ advert.

Read more: Haribo revamps Supermix packaging and recipe

Accessible beverage   

AB InBev has launched a gluten-free variant of Stella Artois, making the brand more accessible to a wider range of consumers.



Wine and dine 

McGuigan Wines is launching autumn activities including a partnership with food festival Meatopia and its ‘Bring a McGuigan’ ad campaign.




Energy released 

Cadbury Boost+ Protein contains 12g of protein and 32% less sugar than a standard boost, but is made with the same chocolate and caramel combination.

Brioche benefits  

Brioche Pasquier has partnered with Thorpe Park to offer customers two-for-one tickets on Pains au Lait and Pains au Lait with Chocolate Chips.


Hollywood Hooch

Global Brands’ promotion for Hooch features the brand giving away a movie with every purchase of a promotional bottle or pack.