Brand Snapshot: Chocolate and confectionery take centre stage
Chocolates and confectionery take centre stage this week, with new products by Mondelez and Haribo
Danone has launched a new range of five yogurt and fermented milks inspired by authentic recipes from regions around the world.
Heineken’s new ‘Now You Can’ campaign for Heineken 0.0 includes a £6m investment in digital advertising, alongside off-trade promotions.
Mondelez’s new Halloween range from Cadbury’s includes products such as Cadbury Goo Heads and Cadbury Goo Head Minis.
PepsiCo is relaunching its Sunbites brand which will include refreshed packaging rolling out, supported by a new TV advert.
Mondelez has kicked off its new campaign for Twirl called ‘What makes it so Twirly?’, focusing on the uniqueness of the chocolate bar.
Unilever has brought back its Pot Rice range after 15 years, in Vegetable Curry, Chicken Teriyaki and Chicken Risotto flavours.
Yoplait has unveiled its on-pack ‘Free Play’ promotion on mini pots of Petits Filous, supported by in-store promotions and competitions.
Haribo has updated its Supermix variant to offer a new combination, focusing on four shapes in more vibrant colours and creamier flavours.
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