Global flavourings

Danone has launched a new range of five yogurt and fermented milks inspired by authentic recipes from regions around the world.

Tastes like summer  

Heineken’s new ‘Now You Can’ campaign for Heineken 0.0 includes a £6m investment in digital advertising, alongside off-trade promotions.

Cadbury gets spooky 

Mondelez’s new Halloween range from Cadbury’s includes products such as Cadbury Goo Heads and Cadbury Goo Head Minis.

Healthy hydration 

Britvic has rebranded its Purdey’s drink from ‘multivitamin fruit drink’ to ‘multivitamin energy’ to attract new shoppers to the energy category.

Read more: Purdey’s aims to drive sales with new campaign and ‘energy’ strapline

Summer Sunbites 

PepsiCo is relaunching its Sunbites brand which will include refreshed packaging rolling out, supported by a new TV advert.

 

Twists and turns 

Mondelez has kicked off its new campaign for Twirl called ‘What makes it so Twirly?’, focusing on the uniqueness of the chocolate bar.

Rice varieties  

Unilever has brought back its Pot Rice range after 15 years, in Vegetable Curry, Chicken Teriyaki and Chicken Risotto flavours.

Play with your food

Yoplait has unveiled its on-pack ‘Free Play’ promotion on mini pots of Petits Filous, supported by in-store promotions and competitions.

Super shapely 

Haribo has updated its Supermix variant to offer a new combination, focusing on four shapes in more vibrant colours and creamier flavours.

Read more: Haribo revamps Supermix packaging and recipe