Brand snapshot: 9 March, 2018
RN's exclusive snapshot into premium brands such as KP Snacks and Mondelez
Cadbury’s Easter bunny TV campaign is returning this year to help the brand build on the tradition of Easter egg hunts.
The McCoy’s Chips ‘When Flavour Calls’ advert has returned to TV with a £1.5m campaign to create nostalgia for a traditional fish and chip shop taste.
Lucozade Energy has begun a £6m campaign in partnership with new motion picture Tomb Raider, opening in cinemas from 15 March.
Mars Chocolate Drinks & Treats is extending its hot chocolate range with the addition of Galaxy and Maltesers Hot Chocolate Pods.
Southern Comfort Black is the brand’s latest flavour and will launch with a campaign aimed at engaging younger spirit drinkers.
Pot Noodle is expanding its Pot Pasta range with Tomatoey Mozzarella. Its arrival will run alongside a £2m marketing investment.
AG Barr is relaunching its Rubicon Stills range with three new products: Rubicon Regular, Rubicon Deluxe and Rubicon Light & Fruity.
Cawston Press’s new range of pressed fruit drinks comes in Rhubarb, Cloudy Apple, Elderflower Lemonade and Ginger Beer flavours.
Bud Light is to be made available in a new 300ml bottle format, which is currently being rolled out in convenience stores.
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