Itsu is launching a new premium noodle and miso range with eight products this month, available to retailers through Tree of Life and Epicurium.

P&G’s new Fairy Liquid formula will be supported by a TV campaign focusing on its cleaning power compared to its competitors. 

Rio Soft Drinks has partnered with British Tour Car Championships, giving the brand exposure to a TV audience of more than 20 million. 

P&G has extended its Head & Shoulders portfolio with a premium range of shampoos and conditioners for women, available this month. 

Batchelors Peas will be sponsoring the 2018 Rugby League season and launching an on-pack promotion across 21 million cans.

P&G has introduced a new design for Gillette, making it easier for shoppers to understand product benefits, and to see the razors more visibly.

Tangerine Confectionery has announced the return of Barratt sweets this spring, with the launch supported by an investment of £2.6m. 

Unilever has launched premium ice cream brand Breyers Delights in the UK to help retailers tap into the trend for healthier treats. 

Treasury Wine Estates is launching a limited edition of Rugby-inspired labels for Wolf Bass. Last year, the promotion led to a 37% uplift in sales.