Smoooth spread

Arla Foods’ Lurpak Softest is a new soft-blend butter which will be supported by a TV advertisingcampaign, entitled ‘Smoooth’.


Gin with a twist

Due to popular demand, Halewood Wines & Spirits has introduced a new flavour variant, Violet Gin, to its JJ Whitley portfolio.

Lucozade finds love

Lucozade Zero has partnered with ITV reality TV show Love Island, where the drink will be advertised alongside the programme across the summer.

Vimto aims to inspire

Nichols’ new ‘I See Vimto in You’ ad campaign is aimed at 15-19-year-olds, encouraging them to be themselves among social pressures. 

Have a cracking lunch

Cathedral City with Crackers & Pickle by Dairy Crest has been relaunched under a new name: Lunch Pack. It has also been given a new look.

Get adventurous with VK

Global Brands has launched a new advertising campaign for its VK brand, where consumers are encouraged to submit new flavour combinations.

Cadbury knows the score

Premier Foods has added two limited edition treats to its Cadbury Cakes line-up: Cadbury Football Cakes and Cadbury Football Gateau.


If Willy Wonka did beer

Molson Coors’ new football promotion for Carling offers 100 consumers the chance to win £1,000 this summer if they find a golden can in-store.

Craft pet food is here

Sheba Craft Collection by Mars Petcare is a new premium pet food product, tapping into the demand for more gourmet options for pets.