Brand Snapshot: 11 May, 2018
This week's exploration of retailers' favourite brands including Vimto, 19 Crimes and Pipers Crisps
Bourbon barrel aged wine
Concha y Toro’s new premium Zinfandel, 1000 Stories, is aged in bourbon barrels, and retails at an RRP of £18.
A golden spread
Vitalite Dairy Free from Dairy Crest has received a gold commendation in the Milk Alternatives category at the Free From Food Awards.
When the chips are down
Kettle Chips’ new £1 pricemarked packs are now available exclusively to the independent convenience sector.
Pipers got a brand new bag
Pipers Crisps’ new packaging has clearer nutritional information on the back and gives more prominence to its ‘Piper man’ character on the front.
It’d be a crime not to
As a way of attracting more millennials into the category, Treasury Wine Estates is introducing its first white wine, called Chard, to its 19 Crimes portfolio.
Public to star in Vimto ad
Nichols is premiering its advert for Vimto this month, which will feature members of the public chosen in an open casting call, taking place in Manchester.
New look for Maltsmiths
Heineken’s new design for Maltsmiths is aimed at shoppers new to the craft beer category looking to trade up and try something new.
Chance to bag a break
Lyons Coffee’s limited edition on-pack promotion for its No 3 and No 4 variants offers shoppers the chance to win all-inclusive weekend breaks.
Same Cap, different name
To tap into the personalisation trend, Diageo is changing the names of its Captain Morgan rum with seven themes across seven limited edition bottles.
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