Bombay Sapphire enters RTD market
As the latest to tap into the RTD trend, Bombay Sapphire has launched a canned version of its drink
With an RRP of £2.80, the can comes in a matte finish and has been designed to preserve the standard of the drink on-shelf and once purchased. The material helps protect the liquid from sunlight, keeping it colder for longer.
The can is also 100% recyclable.
The supplier says RTDs became the fastest growing category in the total UK alcohol market last year, driven by consumers wanting more convenient options to have on the go.
Victoria Morris, vice president at Bombay Sapphire, said of the product launch: “As a category leader in premium gin, we are frequently asked when we plan to enter the RTD category. So, I am delighted to announce our latest addition to our growing range.
“We look forward to shaking up the category with an option that our fans will love and that promises to be unrivalled when it comes to taste.”
The supplier says that Bombay Sapphire & Tonic is best enjoyed cold straight from the fridge, and poured over ice with a squeeze of lime.
Pricewatch: Gin price comparison
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member