Blossom Hill is launching two new wines to boost sales and attract more consumers to explore the brand.

Blossom Hill Sun-Kissed Red and White were designed following research that found 48% of Blossom Hill Rosé drinkers wanted a lighter, fruitier wine.

Percy Fox & Co marketing director Kevin Chinn said: “The refreshing, fruity tasting notes of Blossom Hill Sun-Kissed Red and White wines will expand the repertoire of Blossom Hill Rosé drinkers, and will also attract new consumers to the wine category.”

Both wines have a RRP of £7 and are being supported by PoS, including neck collars, sampling and digital, as well as TV advertising.