Blossom Hill is launching a £2.1m marketing campaign including TV, digital and cinema advertising, sampling in key cities nationwide and a new website.

Focusing on the Blossom Hill Sun-Kissed Red & White range, the TV ads will run for four weeks across key channel networks including ITV, Channel 4 and Channel 5.

Kevin Chinn, marketing director at Blossom Hill supplier Percy Fox & Co, said: “We are excited to invite consumers in to experience the ‘Wonderful World of Blossom Hill’, while enticing new shoppers to try innovative flavours and tastes that we know they will love.”

The new website can be found at: www.blossomhill.com