Henry Westons cider is running an on-pack consumer promotion with the Cheltenham Jazz Festival this year.
The brand from Westons Cider, is giving fans the chance to win a trip of a lifetime to the birthplace of jazz in the American state of New Orleans.
The promotion is set to be Henry Westons biggest UK investment to date, offering an all-inclusive round trip including return flights, seven nights’ four-star accommodation and weekend tickets for two to the Jazz Fest in 2015.
Westons head of marketing Ian Lewis said: “With its strong British heritage and tradition, Henry Westons is the number one traditional premium cider in the UK and we endeavour to continue Henry Westons’ success in the off-trade.”
Each promotional bottle of Henry Westons Vintage Cider and Henry Westons Vintage Perry will have a neck collar. Alongside the top prize, 2,000 music vouchers are also up for grabs.
Meanwhile, Westons is also launching an on-pack promotion for its premium mainstream cider brand, Stowford Press, offering consumers the chance to collect a limited edition Stowford Press pint glass in a fully branded presentation box.
The Henry Westons promotion stats:
Consumers can win an all-inclusive round trip to New Orleans including return flights, seven nights’ four-star accommodation and weekend tickets for two to the “Jazz Fest” in 2015
2,000 music vouchers also up for grabs