As interest in dairy-free diets grows, retailers must ensure their alcohol range also includes options for specific lifestyles.

This is according to Laura Pearce, marketing director at Baileys Europe, who added that within the dairy-free category, almond milk is currently the fastest growing product for retailers to capitalise on.

Her advice comes as Baileys introduces a new dairy-free Baileys Almande with an RRP with £20.

Jack Patel, of Westhorne Stores in Goring-on-Thames, said with an expected upcoming store extension, he is looking into investing in categories such as free-from.

“It would be worth stocking dairy-free alcohol, especially since gluten-free beer has done well,” he said.

For further reading on how to make the free-from trend work in your store, click here